Shane Geffen is the National Executive Creative Director at HERO McCann Australia, Campaign Brief’s No.1 Mid-Sized Agency of the Year and New York Festival’s top-ranked Australian Agency for 2024.
A South African and Australian citizen he’s connected with people and brands at world-class agencies including Ogilvy Johannesburg, DDB Sydney, Clemenger BBDO Melbourne and VMLY&R Australia. 

Career highlights include inviting people into the Sydney Opera House through their selfies, making an interactive Christmas bauble to let children know if they’ve been naughty or nice for Australia’s largest department store, enlisting A.I. to help recruit humans into the Navy, creating a dystopian future to attract students to join Monash­ University and most recently showing male gamers what it’s like to play through the eyes of women, earning Maybelline New York their first Cannes Lions ever. 

It’s innovative work like this that has earned him and his multi-disciplinary teams over 200 local and international awards including Golds at Cannes Lions, multiple Grand Prix at Spikes Asia as well as recognition at D&AD, One Show, The ANDYs, SXSW, AWARD and the Effies.

As a Creative LIAsons coach for 2 years running, he helps develop, educate, and inspire the next generation of emerging talent to reach their full potential. And has helped guide creative excellence on the 2024 New York Festivals Grand Jury and the Madstars and Adforum PHNX Awards.

Apart from being an ad and gaming nerd, he also boasts a strange accent, makes killer homemade biltong and has an Uber Rating of 4.89.