McDonaldβs
Down Under Big Mac
The Big Mac is an American Icon. But thatβs a problem in Australia as people think that itβs made from imported ingredients, when in fact itβs made right here with fresh local produce grown by Aussie farmers.
So on the Australia Day, we launched the most Aussie burger of all time. Made with the same ingredients as the Big Mac. And it got people talking and ordering. But most importantly of all, Aussies now know that the Big Mac is made right down under.