
Toyota
The C-HR Collection
Case Film
To launch the all-new C-HR, with a design inspired by the geometric lines of a diamond, we turned it into one.
Over a 12-month process,, parts of the Toyota C-HR were analysed, incinerated into carbon, supplied to a lab-growing diamond company and then handed over to cutting-edge jewellery designer Millie Savage. Instead of a traditional car launch, we launched the 14-piece C-HR Diamond Collection (GIA certified) available exclusively on the designerβs website at milliesavage.com.
Launch Film
βa one-of-a-kind diamond collection from the unlikeliest of source material.β
AWARDS
βYou can now wear the new Toyota C-HRβ
Spikes Asia - Brand & Experience - Finalist
Spikes Asia - PR - Finalist